RIBA Find an Architect campaign

We were invited, by the RIBA to submit a scheme for the new RIBA Campaign ‘Find an Architect’.

The ‘Why work with an architect’ campaign will be delivered nationally and regionally.  Its central message is that by working with an architect a client will achieve a better project outcome, that is individual to their needs and lifestyle.  We will feature real clients who have completed projects for their homes and have worked with an RIBA Chartered Practice to do so.  The campaign will be rolled out across digital channels and social media and will include selective print advertising as well as planned editorial in lifestyle magazines.  It will also feature at the client shows (Grand Designs Live, Homebuilding & Renovating etc) and on Planning Portal.  The campaign components include a marketing toolkit for our Practices get the most from the campaign and from their profile on Find an Architect (RIBA).

Sadly this has now been affected by Lockdown and they are using only 3 projects, Nationwide. We are not in the top 3 – but hope to feature in future drives. We were delighted to be part of the initial shortlist and hope that this drive gives people the confidence to use architects more – they really can bring something to the party.